Our story

Liz Up Professional was born from the dream of a sales consultant working for over thirty years in the market, brought innovation and all the knowledge and affection that the beauty professional deserves. Everything you need for your salon can be found at Liz Up Professional.


Seeing the need for the lack of exclusivity in the market, Liz Up came to strengthen this partnership with the Distributor and the Beauty Professional.

Always looking for the best, from raw materials to our logistics partners. For the Beauty Professional to find everything they need in a single brand.


Expand this partnership in the four corners of the earth.


The main value is the biblical commandment, Love of Neighbor, through this always trying to deliver the best for all our partners.

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